| Weight | 384 g |
|---|---|
| Dimensions | 18 × 14 × 1.9 cm |
| Publisher | Cengage |
| ISBN | 9.78813E+12 |
| Language | English |
| Pages | 358 |
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Marketing Channels: A Management View
Marketing Channels: A Management View, 8e, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental and technological changes that have taken place within the industry.
Original price was: ₹875.00.₹700.00Current price is: ₹700.00.
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