Managerial Economics

Industries should plan and organize their businesses such that they sustain in the long run. For that, there should be a perfect understanding of micro- and macroeconomics, which has direct bearing on profit, sustainability and steady growth of business. Hence this book that presents complete concepts and techniques for understanding and analysing the elements of managerial economics to help to visualize the linkages between firms, industries and national and global economies for effective business planning and operation.This book covers the entire spectrum of the subject and is primarily designed as a textbook for MBA students. It also serves as a reference text for M.A. (Econ) and select course like Industrial Economics and Management in B.E./B.Tech. programmes.